FMCG MARKETING AND BRAND BUILDING EXPERTISE
We support manufacturers in creating and presenting their marketing strategy to the sales channels.
Understanding clearly the positioning of products and building a brand is the starting point to creating a story that the end consumer can understand.
We have developed a clear approach to ensuring that gaining listings at retailers or online platforms has a greater chance of success due to our knowledge of
how the retailer thinks and what will motivate a positive outcome.
Our team represent a colorful mix of past careers not only with retailers but also with FMCG manufacturers with sales and marketing roles, which brings us an objective view of “both sides of the medal”.
We have successfully fulfilled FMCG marketing projects for USA, Netherlands and Bosnian customers.
PRIVATE LABEL DEVELOPMENT
All private label packaging is designed by our own Graphic Design Team, using style guides formulated per private label.
This ensures that your brand is clearly recognisable and creates a unified look.
INFOSA BSA offers the following services:
- Target market(s) analysis for the brand‘s product categories including private label sector within the category
- Competition analysis
- Brand quality and private label price positioning
- Evaluation of current portfolio
- New product development
- Private label development (how you can still own the brand/products!)
- Business plan for private label development
- Cost of production analysis and benchmarking
PACKAGING SUSTAINABILITY SUPPORT
1. Sustainable packaging is beneficial, safe & healthy for individuals and communities throughout its life cycle
2. Sustainable packaging meets market criteria for performance and cost
3. Sustainable packaging is sourced, manufactured, transported, and recycled using renewable energy
4. Sustainable packaging optimizes the use of renewable or recycled source materials
5. Sustainable packaging is manufactured using clean production technologies and best practices
6. Sustainable packaging is made from materials healthy throughout the life cycle
7. Sustainable packaging physically designed to optimize materials and energy
8. Sustainable packaging is effectively recovered and utilized in biological and/or industrial closed loop cycles
CUSTOM LABEL DESIGN FOR YOUR PRODUCT
A great label design is like a great book cover—informative, intriguing and inviting.
Plus it makes customers say “yes” to your product.
Get a custom product label design from our team, and our designers will create something you’ll love.
COMMERCIAL REPRESENTATION AND CONNECTION
- market research
- defining the target market
- target customers / consumers
- brand positioning
- value of products / services
- sales channels
- sales prices and costs
- marketing strategy
- finding business partners for the target market